The rise and fall of “U mad, bro?”

I think it was about a year ago that I first started seeing “You mad bro?” getting used on Xbox Live with any regularity. It has been around for a while–this is true–but it only really blew up recently. Its bastard little brother, “Cool story, bro” has now achieved the same status.

“U mad bro?” is now everywhere: gamertags, clan tags (“UMAD”), and on t-shirts and hoodies. Take a look at this numbnuts, | Mr Nyce | , who’s posing on Facebook in his “Cool story, bro” hoodie:

Timmy Nyce

| Mr Nyce | in his "Cool story bro" hoodie.

“U mad bro?” is effective partly because there are so many gamers who really are mad. But it’s also becauseĀ ”U mad bro?” is so easy to remember. After all, why bother putting time and effort into a really clever and biting insult when you can just pop out a “U mad bro?”

However, “U mad bro?” has taken a turn for the worse. I’ve run into dolts that toss a “U mad bro?” when they lost the game. You’d think that “U mad bro?” is reserved for winners only. Not so, anymore, my fine gaming friends. Now any loser can use it. Did you just go 4 and 13 on Countdown in Halo: Reach? Is your KDR on Black Ops .83? Did you blow what would’ve been the winning snipe shot? Just remember, when the other team sends you a message ripping on your miserable failure, just poop out a “U mad bro?”, even if it makes no fucking sense to do so. That would be kinda like this:

u mad bro

In other words, “U mad bro?” has overstayed its welcome. It’s old. It’s brokedown, just like your DMR.

Oh, I know what some of you are thinking. “U mad about ‘U mad bro?’ bro?” Or you might say, “Only scrubs would hearĀ ”U mad bro?” so often.”

Aren’t you clever? You’re going to meta-bro me? You can jam your attempt to congratulate yourself on our blog right up your ass. 1. We’ve never heard of you, bro, so don’t act like you’re good. (You’re gonna sign in under a pseudonym, anyway, you pussy.) 2. You know that “U mad bro?” has been watered down into absolute donkeypiss, and 3. You are now part of the problem, not the solution.

So am I mad? Yeah–I’m not thrilled that so many gamers have become so stupid that they cannot even use “U mad bro?” in the correct context. This is an indication that the quality of shittalk has gone down–not up. And that should piss off any self-respecting thinking gamer.

Das Burrito Doctor has spoken.

 

 

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